• Mass evangelism involves crusades, video distribution projects, etc. The impersonal nature and slick marketing and packaging associated with this approach can be a turnoff.
• Method evangelism involves canned presentations. This approach can come across as a high pressure "sales pitch" to a captive audience.
• Mystical evangelism involves "power encounters" and the miraculous gifts of the Spirit.
• Me-oriented evangelism tends to promise Jesus as the answer to felt needs, reducing God to a psychological errand boy.

In contrast to popular evangelism approaches, our approach focuses on building authentic relationships that incarnate the love of Christ, invite humble dialog, and engage others emotionally, intellectually, and spiritually.

Statistics show that 9 out of 10 conversions happen because a Christian takes the time to befriend a nonbeliever. Yet statistics also show that two years after conversion, most Christians have lost all normal contact with friends outside the church. Can you name one non-Christian with whom you do anything on a regular basis--someone you would call a friend?

God's plan for reaching the world is quite simple: we make friends with people who don't know Him yet. Unless all of this is the outflow of a truly humble-bold gospel-changed heart, it is all just another marketing gimmick. The bottom line is love. People don't care how much we know until they know how much we care.